Measuring Efforts With A Sales-Focused Lens
Determining Metrics for Marketing Programs
The goal of this plan is to develop KPIs or metrics around marketing efforts. The intangible results of Marketing can cripple valid lead generation programs. Proving value and Marketing ROI can be as simple as tracking actions taken by prospects - whether they gain more awareness, request information, accept an invitation and so on.
This plan helps to determine what metrics to track according to your unique marketing program objectives. The output of this exercise can be used to validate and prioritize related marketing spend.